A retreat that would drive everyone forward.

Eversheds Sutherland is one of the world’s leading law firms, with more than 3,000 lawyers across 70+ offices in 30 countries. Its US Partner Conference brings partners from across the US business together to align behind strategy, collaboration and future growth. The event is one of the few moments when a firm’s leadership is all in one room and in June 2026, that moment came to life in Chicago.

This event had to do more than broadcast; it was an opportunity to give partners a shared sense of what drives the firm forward, and the energy to act on it.

Our role in making this a success started long before the opening address. Engaging with the leadership team, aligning with strategy and understanding the challenges, before shaping the creative direction, identity, and messaging.

Our research surfaced a simple but powerful insight. Strategy and growth matter, but the firm’s real strength comes from its people and the relationships they build.

Our opportunity was to design the whole event around celebrating that collective strength.

The Power of Us.

It helped shape the clear brand thought at the centre of the conference, giving the event a human story, connecting deeply with the firm’s strategy, shaping every moment of the experience, from the opening film to the final keynote.

The team left Chicago with a shared sense of what makes the firm strong, the purpose and ambitions they share, and renewed momentum for what comes next.

The insight

Firms often bring partners together to hear the strategy. The events that create real momentum are the ones that remind partners why they’re stronger together.