As a result of our continued partnership, Exploristics can communicate in a way that has a bigger impact on its audience, helping it realise its vision and drive business growth.
Combining innovative technology and biostatistical expertise for better clinical study designs, Exploristics is committed to helping clients deliver life-changing products to patients with critical unmet needs. We helped define the company’s vision and created a new brand identity that reflects both its admirable capabilities and purpose.
Our Impact
Our first step was to do the discovery work, revealing that the Exploristics team share the motivation to make a difference. It also revealed a disconnect between the vision it had for the brand and the visual identity that featured across its communications.
Our brand concept ‘Human X’ closed this gap. We also established a new messaging framework to help the team simplify its content, as well as providing the strategic and tactical support to bring its story to market.