Building brand affinity with the story of Electric Ireland's commitment to grass-root sport.
Electric Ireland celebrates the talent of female footballers by shining a light on Game Changers right here in Northern Ireland. With a strong partnership with the Irish FA since 2017, they asked us to create a consistent look to help build awareness of the grassroots Game Changers initiative on digital platforms and build brand affinity with the Electric Ireland brand.
Using local sports references and Electric Ireland’s colour palette, we created a new crest logo to merge the two identities. As the platform continues to spark great change in women’s football, we created an electricity bolt to bring the logo to life through animation. As the activity was primarily focused on digital platforms, we created a series of social posts, website graphics and marketing materials.