




As the largest commercial news publisher in the UK and Ireland, Reach PLC is home to some of the most iconic and enduring media brands. With a combined monthly audience of 48 million readers across print and digital platforms, Reach connects 76% of the population with a rich mix of news and entertainment.
The Challenge
RSVP, Ireland’s leading women’s magazine and a cornerstone of Reach PLC’s portfolio, has delivered lifestyle content to a loyal readership for over twelve years. Despite its success in print circulation, the editorial team recognized the need to evolve the brand to attract a younger, digital-savvy demographic while maintaining its established base.
The Solution
We identified an opportunity to transform RSVP into a destination of positive escape for Irish women, expanding its reach across both print and digital platforms.
Our strategic approach centered on revitalizing the brand to engage a broader audience while preserving the magazine’s loyal following. By refining the brand’s identity and aligning it with four key content pillars—Celebrity, Lifestyle, Health, and Happiness—we provided a clear framework for communicating its diverse content offering.
This repositioning allowed RSVP to strengthen its appeal to a younger, digitally active audience while opening new opportunities for advertisers. The experienced in-house marketing and sales teams were equipped with the tools to effectively target and engage this expanded demographic across both print and online channels.
Key Outcomes
Revitalized Brand Identity: A refreshed brand identity that speaks to both core and emerging audiences, positioning RSVP as a dynamic and relevant lifestyle destination.
Audience Expansion: Enhanced engagement with a younger demographic, bridging the gap between the traditional print audience and a growing online community.
Increased Advertising Opportunities: A clearer, more appealing brand proposition that created new avenues for advertising revenue, particularly in the digital space.
Through a strategically crafted brand evolution, RSVP has expanded its reach and deepened its connection with both existing readers and a new generation, reinforcing its place as a leading voice in Ireland’s lifestyle media landscape.