







Weatherbys needed its unique product to go to market first and for its capabilities to make sense to audiences around the world.
Guardians of horse racing since 1770, Weatherbys wanted to ensure the continued integrity of the sport while also streamlining operations for every racing organisation. With its digital platform, it brings together three core functions—empowering world-class racing, worldwide.
We devised in-depth personas with complex pain points and goals, identifying the best touchpoints to engage. We then created an entirely new brand identity, one that leverages Weatherbys’ heritage and communicates the platform’s compelling benefits to a global audience.
Salio
Meaning “to leap or bound”, the name Salio came out as a clear winner during our workshopping. It alludes to the immediate and sizeable improvements organisations can make when they use the platform. It also provides a rich territory for meaningful messaging and visuals.
Reflecting the brand’s momentum
At the centre of the brand’s identity is the swoop device which conveys a sense of momentum while also representing the platform’s three core functions. The simplicity of the design allows for it to be deployed in interesting ways across various assets, underlining how organisations can advance when they use Salio.
Advancing the future of racing
We identified the core values of Experience, Efficiency, and Empowerment and created a messaging system around them. This enables the Weatherbys Digital Solutions team to consistently communicate how Salio streamlines processes and enhances the user journey, ultimately driving the horse racing industry forward.