Employer Branding | Internal Communications
The Foundation helps employers to find and articulate their unique value.
We work with senior, cross-functional teams to drive change and empower people.
The Big
Questions:
Align your people with your purpose.
The Big
Questions:
1. Are the purpose, vision, values and strategy of the business shared and understood by everyone?
2. Are the business managers and team leaders well-equipped to communicate them properly and consistently?
If the answer isn’t a resounding yes to both questions, let’s talk.
The Connect Process
1
Discover
Audit the current employee experience to learn more about the organisation.
2
Plan
Define and map the ideal employee experience with the core project and stakeholder team and agree a clear plan and responsibilities for getting there.
3
Design
Bring the strategy to life through tactical application across a range of channels. Use strategic positioning to create assets to engage people and demonstrate culture.
4
Embed
A framework to measure, refine, test and enhance the employee experience to ensure people and teams are engaged; refine over time.
KEY ACTIONS
- Internal communications audit
- Reviewing existing employee data & survey findings
- Employee focus groups / interviews / surveys
- Comprehensive findings report & recommendations
KEY ACTIONS
- Project scope and plan
- Overarching proposition
- Internal communications strategy (including channels and messaging)
- Agreeing KPIs and measures of success
KEY ACTIONS
- Creative implementation of Vision & Values and employer branding
- Initiatives to support employees from recruitment through to annual HR processes
- Application of design across channels such as intranet, newsletters and websites
- Design and branding of physical workplace environment
KEY ACTIONS
- Launch campaign through key channels
- Equipping leaders and managers to implement the strategy
- Testing to continually provide feedback and measure against KPIs
- Ongoing support and consultation
The Connect Process
1
Discover
Audit the current employee experience to learn more about the organisation.
KEY ACTIONS
- Internal communications audit
- Reviewing existing employee data & survey findings
- Employee focus groups / interviews / surveys
- Comprehensive findings report & recommendations
2
Plan
Define and map the ideal employee experience with the core project and stakeholder team and agree a clear plan and responsibilities for getting there.
KEY ACTIONS
- Project scope and plan
- Overarching proposition
- Internal communications strategy (including channels and messaging)
- Agreeing KPIs and measures of success
3
Design
Bring the strategy to life through tactical application across a range of channels. Use strategic positioning to create assets to engage people and demonstrate culture.
KEY ACTIONS
- Creative implementation of Vision & Values and employer branding
- Initiatives to support employees from recruitment through to annual HR processes
- Application of design across channels such as intranet, newsletters and websites
- Design and branding of physical workplace environment
4
Embed
A framework to measure, refine, test and enhance the employee experience to ensure people and teams are engaged; refine over time.
KEY ACTIONS
- Launch campaign through key channels
- Equipping leaders and managers to implement the strategy
- Testing to continually provide feedback and measure against KPIs
- Ongoing support and consultation
- Employee Value Proposition
- Defining and Articulating Employer Brand
- Application Packs & Materials
- Recruitment Campaigns & Events
- Website Design & Development
- Welcome packs & branded merchandise
- Employee handbook / orientation manuals
- Induction experience planning & design
- Day 1 / Week 1 Communications
- Communicating your Vision & Values
- Communications Plans, Messaging & Merchandise
- Event Planning & Delivery
- Project & Change Communications
- Workplace Design, Branding & Messaging
- Awards & Recognition Programs
- Engagement Platforms
- Employee Feedback Surveys
- Employee Engagement Research & Benchmarking
- Manager Toolkits
report is underway
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report is underway
Register to receive our Building Better Insights series.
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