Gemmo Ai

Creating a simplified
brand in a complex and competitive market.

Gemmo is an Artificial Intelligence (AI) vision and machine learning to help solutions company that uses computer businesses expand and enhance their operations.

With the aim of transforming industry, it understands the endless potential of AI and applies it to sectors including agri-tech, machine manufacturing and sports performance analysis.

The Challenge

Demystifying AI for innovative business.

Targeting decision-makers across these industries with some understanding of AI, the business needed a simple brand name and messaging strategy to bring clarity to their offering. It was also important to position the software as an extension of human intelligence, rather than as a replacement.

Within the AI industry, there was a specific challenge around brand naming. With a vast number of AI businesses trademarked online, it was vital that the name was legally ownable and easy to pronounce.

The Solution

Speak to audiences with a unique brand name and visual identity.

We developed a brand strategy that positions the business as an enabler of scale, efficiency and as a partner that realises opportunities for clients through a hands-on management of the AI pipeline.

We also identified four naming territories. The key themes for name generation focused on the idea of marginal gains and progression through the power of AI. Meaning ‘bud’ or ‘spark’ in Latin, ‘Gemmo’ speaks to the constant marginal gains businesses can expect when using their AI software.

“Finding a unique and meaningful brand name and identity in the AI space was no mean feat. The Foundation helped us identify our positioning in the market, our brand voice and a distinctive way for us to communicate what we can do for our clients in a very human way.”

Luca Marchesotti, Ph.D.

CEO, Gemmo Ai

We created a flexible identity and colour palette that speaks to the adaptable nature of Gemmo’s offering and their willingness partner with a wide range of clients.

The shorthand version of the logo uses a subtle arrow within the ‘G’ to represent Gemmo’s commitment to helping business scale through the idea of marginal gains.

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Gemmo Ai

Creating a simplified brand in a complex and competitive market.

Gemmo is an Artificial Intelligence (AI) vision and machine learning to help solutions company that uses computer businesses expand and enhance their operations.

Demystifying AI for innovative business.

Speak to audiences with a unique brand name and visual identity.

Got a brand challenge?

Creating a simplified
brand in a complex and competitive market.