By consolidating its brand and enhancing its employee engagement strategy, McLaughlin & Harvey has strengthened its market position, enabling it to connect with its clients and workforce in a more meaningful way.
McLaughlin & Harvey is one of the UK and Ireland's most established construction firms, with headquarters in both Belfast and Glasgow and a legacy dating back to 1853. Growth and dispersed operations created the need for a unified proposition, one that communicated the company’s unique value.
Our Impact
We developed a comprehensive, group-wide brand strategy to strengthen McLaughlin & Harvey’s market position and foster deeper connections with key audiences. This enabled us to clarify the company’s value proposition and create a new brand narrative, while also revising its messaging framework to ensure consistency.
But there remained a challenge with internal communications. We revitalised McLaughlin & Harvey’s employee value proposition and developed a new approach for the employee wellbeing programme, providing a full suite of assets to communicate its benefits.