A compassionate organisation working to shape
the future of complex care in the UK & Ireland.
Founded in 1981 as a befriending service to people with mental ill-health experiencing isolation, Praxis Care works to look after the people of Northern Ireland and beyond. Since then, they have expanded their offering to support individuals with a spectrum of needs such as mental ill-health, autism, learning disabilities and dementia. With major changes over the last 40 years, the charity requested a brand refresh to better communicate the breadth of their amazing offering to those who need it most.
To get a full understanding of the services that Praxis Care provide, we spent some time getting to know the client. From the offset, we noticed that Praxis Care provide much more than a service, they seek to identify the best possible solution for every individual and those who are important to them. With this in mind, we then developed a new brand identity focused on how their services are Shaped Around the Individual. Taking inspiration from the positivity of Praxis Care, we created a vibrant colour palette and used photography featuring the bright individuals accessing the Praxis Care services on offer. To update the logo, we created a simple marque to represent the ‘full-circle’ care on offer to every individual regardless of the complexity of their needs.