Our distinct messaging and visual assets for each school ensures they can communicate their offerings clearly, enhancing the faculty's external reputation and improving student engagement.
The Faculty of Engineering and Physical Sciences at Queen’s University Belfast is home to six schools, all at the forefront of groundbreaking research. With the aim of differentiating each school’s value, the university had built up a vast and fragmented archive of messaging. We helped simplify its communications with one cohesive message.
Our impact
By analysing how prospective students choose their university, faculty, and course, we revealed how a refined messaging framework could better influence these choices.
We then repositioned the Faculty of Engineering and Physical Sciences as a “Community of Global Impact”—a collective identity that unites the schools while amplifying their individual strengths. This emphasises the reach and real-world relevance of their work, creating a shared narrative and purpose that resonates with both internal and external audiences while aligning with the broader university brand.