Reach PLC - RSVP

Growing new audiences with Ireland’s most popular women’s magazine.

As the UK and Ireland’s largest commercial news publisher, Reach plc is home to many of our most recognisable and enduring media brands.

With a monthly audience of 48 million readers engaging via print and online platforms, its brands connect 76% of the population to a well-curated mix of news and entertainment.

The Challenge

Attracting a younger demographic through a revitalised brand.

RSVP, Ireland’s leading women’s magazine, plays an important role in bringing lifestyle content to their community of loyal readers. With over twelve successful years in print circulation, the editorial team felt the brand needed to evolve, bridging the gap between the physical magazine and a younger online platform.

Our challenge was to create a revitalised brand, designed to engage beyond the core demographic while retaining a loyal readership and expanding opportunities for advertising.

The Solution

An evolution building on the core ‘red’.

We conducted focus groups, online surveys, and competitor research to gain valuable insights into the RSVP brand.

This identified an opportunity for the brand to be a destination of positive escape for Irish women. We leveraged the signature ‘red’ of the brand – instantly familiar with the current readership, whilst modernising the typeface, introducing secondary colours and a graphic system to communicate to younger audiences.

As a differentiator, we communicated the brand’s breadth of content across four key content pillars: Celebrity, Lifestyle, Health, and Happiness.

“Through a holistic brand insights process from reader research to internal business mapping, the team at The Foundation helped us to get right into the DNA of the brand and explore and unravel the many facets of our brand. The end result was not just a new visual identity, but a much enriched understanding of our brand, our readers & our business proposition.”

Joanne Friel

Marketing Director, Reach Ireland

Inspired by the depth and genuine human emotion of their stories, we created a flexible identity system that works across a wide range of applications both on and offline.

The new identity system can be flexed and used in many ways, allowing it to seamlessly transfer from the magazine to animated videos and on graphics to house photography.

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Reach PLC - RSVP

Growing new audiences with Ireland’s most popular women’s magazine.

As the UK and Ireland’s largest commercial news publisher, Reach plc is home to many of our most recognisable and enduring media brands.

Attracting a younger demographic through a revitalised brand.

An evolution building on the core ‘red’.

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