A composition of science and nature.
This gin was brand new in the market. Proprietor Ric Dyer believed in his product and was looking for an identity that would position and differentiate him for launch in a highly competitive market. Our challenge was in how we packaged science and nature, logic and emotion, discipline and creativity – to deliver just the right brand identity that would appeal equally to those that love the random chaos of concoction as it does to the left brain logical thinkers.
The Symphonia brand had to be different because what Ric does is different. He gave us so much material to work with in terms of his process and his love of both nature and science. This was the basis of the concepts that we created using a unique mix of illustration and photography and the Symphonia essence was perfectly captured in the line – A composition of science and nature. Everything started with packaging design as stand out and impact on shelf is vital and from there we built a brand identity which worked across a range of applications for launch.
“The Foundation spent time getting to know me and to understand the unique process I use for gin distillation. From this understanding they then developed brand and naming concepts that gave me different, highly creative ways to present my gin and I am delighted with the response people have had to Symphonia as a brand.