Mobile One – Better Together
Troutman Pepper is a major US law firm, with offices in over 20 locations. The firm was formed in 2020 amidst the pandemic, when two established law firms merged to create a new firm with greater depth of service.
With a joint vision of adding greater value to their clients, their goals were aligned, but to make the merger a success, they needed to align their people. To do this in the height of a global pandemic, the team decided to create an exclusive employee experience app, built around the needs of their people.
To kick off the project, we carried out several workshops and in-depth persona mapping to get a better understanding of the pain points, vision, goals and features of the app. The brand promise ‘Better Together’ captures the collaborative nature of the app while the visuals bring the connectivity of the technology to life. With a name and brand identity in place, we rolled it out across the app, emailers and marketing collateral.
Simply creating the technology was not enough, the team at Troutman Pepper needed to embed it within their culture. To do this, we helped the team with their employee experience by creating various onboarding materials for the soft launch of Mobile One.
To create interest and gather feedback internally, the app is currently being piloted in some of the firm’s largest offices. We look forward to hearing the results!
“As an innovative team ourselves, we needed a partner that could share in our vision and we got this from day one. After just a few meetings, the team knew exactly what we wanted and worked closely with us to make it happen. We enjoyed working with The Foundation and have since completed three more exciting projects!”