Happy By Nature
A canine nutrition and supplements company needed a unique brand to help them reach new customers online.
With a new brand and product range launching, the team wanted to deliver a fun and memorable experience, while showcasing the science that brings it all together.
With products expertly formulated to help dogs feel Happy by Nature, we needed to showcase the purity of their products and the benefits to dogs of every breed and need. Following workshops covering consumer research, competitor analysis and a brand audit, a core insight emerged – owners wanted to turn back the clock to when their dogs were energetic pups, uninhibited by the wear and tear of age.
With a brand strategy and name in place, we created a playful logo, tone of voice, packaging design and fun illustrations. Following the launch of the brand, we’ve continued working with Wagateur to design the packaging for their new product lines.